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In this section, you will find business resources of all types that have been submitted by Chamber members. Contributions have been listed alphabetically by company name.
Amper, Politziner & Mattia
Amper, Politziner & Mattia's, The Review, is published quarterly for their clients and friends. Written by the staff of Amper, it contains articles to help you and your business to be more successful and financially healthy.
Click Here for Joseph G. Grillo's article on Weighing Your Entity Options.
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DoctorBusiness.com
Marketing by Assumption
Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from? Certainly not the customer, but more likely from a committee who never spoke to a customer. Success is built on a passionate pursuit to change the world. Failure, typically, is the result of
the arrogance of making assumptions as to what customers want and then creating products
for which there is no demand. read more>>
Click HERE for Bob Donnelly's article in Chief Executive - A Magazine for Chief Executive Officer (CEO).
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DoctorBusiness.com
Smart Mobile Tools for CEO's: Targeting Customers on the Go has Arrived
I’ve been wondering when mobile phone technology would be available for savvy marketers and it looks like it has arrived. Cell phone manufacturers have been talking about mobile marketing for quite some time now and until the arrival of the iPhone it was more of a dream than a reality. read more>>
Click HERE for Bob Donnelly's article in Chief Executive - A Magazine for Chief Executive Officer (CEO).
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DoctorBusiness.com
Virtual Marketing Benefits for the CEO
Almost every company has a web site these days. But, are you using the internet to market more effectively?
The internet has allowed marketers to promote their value propositions and talk directly to customers in ways never before possible. And, we constantly hear that this way of one-to-one
marketing has fostered more customer centric strategies. read more>>
Click HERE for Bob Donnelly's article in Chief Executive - A Magazine for Chief Executive Officer (CEO).
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DoctorBusiness.com
Lessons from the Chief CEO: It's all about Marketing
Positioning won over prattle in the current election. Obama isn't a household word, but
change is.
The goal of positioning anything a brand or a concept, in this case the value proposition – change, is to get the message to “stick” in the voters mind. To occupy a position in a voters mental value grid. To own a share of their mind. To get through the word filter in the mind. To connect with an existing value threshold, and resonate. read more>>
Click HERE for Bob Donnelly's article in Chief Executive - A Magazine for Chief Executive Officer (CEO).
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DoctorBusiness.com
The CEO's Entrepreneurial Dilemma: What happens when the founder leaves?
Over the years we have watched as one company after another that rose to be the current brand of choice and delighted us with their innovations quickly fell from favor shortly after the founder left the business.
What is it that has to be learned and learned again about the predictability of the age old life cycle and the entrepreneurial spirit? read more>>
Click HERE for Bob Donnelly's article in Chief Executive - A Magazine for Chief Executive Officer (CEO).
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Forensic Technology Group
How safe is your computer system at work or for that matter at home?
read more>>
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Roy W. Walters & Associates, Inc.
"Chasing the Rabbit" by Steven J. Spear; Published by McGraw Hill, 2009
Those of us in the organizational improvement business, either internally as leaders or externally
as consultants, are always trying to figure out how the best companies do “it”. How do they
achieve quality and productivity performance levels that are distinctively better than the average
thereby creating unmatchable excellence in their competitive environment?
read more>>
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